Learning guarantees success

The aim of internationalisation training is to provide the essential tools for the management of business activities to or from abroad and, consequently, to promote business expansion and growth. The global environment in which we move reinforces the need for companies to seek new markets and expand their area of ​​activity, which is why the courses we offer below aim to develop skills and foster better understanding so that companies know how to use the technical tools to achieve those objectives. TRAINING

Featured courses

International Marketing Strategy

This course aims to provide in depth knowledge of different marketing strategies and how to use them in order to deliver successful solutions in an international context. The course works through all the stages of a marketing strategy from design to assessment, including organisation and execution, in a volatile and complex environment.

International Negotiation

In this course we explore the fundamental tactics as well as other strategic aspects of negotiation. The effective use of tools to identify opportunities that create value for all parties simultaneously (win-win) increases the chances of a successful negotiation.


In order to grow and develop a business abroad it is essential to differentiate it from the competition and for this we use a simple methodology that enables us to work on both segmentation and positioning, as long as these are consistent and based on the competitive advantages of the company.

Market Selection

Through the consideration of a company’s positioning, its offering and its market-entry channelsbefore making any decisions, this course aims to provide the essential tools for the selection of suitable markets in a thoroughly practical way, using case studies and simple but effective tools for information analysis and decision making.

Strategic Cooperation

In this course, we explain how to manage cooperative projects, with a focus on how to avoid mistakes and, above all, how to make projects more effective when confronting the challenges of the global economy, facilitating both the development of new bundled offers (strategic cooperation), as well as improving the efficiency of resources allocated for resource management (operational cooperation).

International Channel Selection

This course aims to provide knowledge of the main channels and offer methods for tackling decision making, using examples and case studies to give participants an overview of the options, advantages and disadvantages, the level of investment required and the conditions under which a particular channel may increase sales.

“In ILIMITAS we develop strategic plans at national and international level, developing new business paths”